What is Google Shopping?
Google Shopping is a Google service that allows sellers to show their product in search engine result page (SERP) as product. The biggest advantage that it allows consumers to search for, compare, and shop for “physical products” across different retailers. Google Shopping results show up as thumbnail images that display each product’s retailer and price. There is also advantage of “Free Listing” or so called “Free Advertising”.
Why use Google Shopping?
Answers is very simple; it really works! And it gives the best performance in Google Ads if your are selling physical products.
Let’s say you are looking for a new sofa. So just type “sofa for living room” then products will appear on SERP.
Why use Google Shopping?
Or enter: Google Shopping tab. When I Google “sofa for living room,” it pulls up lots of websites… along with the sponsored Google Shopping or Free Listing Products results. Done! You products are there!
Advantages of Google Shopping?
Why use Google Shopping? In short, it works. Here’s my personal anecdote about Google Shopping.
I’m currently in the process of moving apartments here in Chicago, and my boyfriend and I are looking for a sleeper sofa — preferably a sectional — for our new apartment. I’m not loyal to a specific furniture or home goods brand, so I’ve been looking for ways to easily search for a new sofa across multiple retailers.
Enter: Google Shopping. When I Google “sleeper sectional sofa,” it pulls up lots of websites … along with the sponsored Google Shopping results. Bingo.
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