AI (GEO)
What is GEO?
Traditional SEO focuses on optimizing websites to rank in a list of blue links. GEO focuses on optimizing content so AI models can understand, synthesize, and cite it.
In the AI era (2026 and beyond), users won't search for "best running shoes" and browse 10 tabs. They will ask: "Find me a durable running shoe for flat feet under £100."
If your data isn't structured for AI, your product effectively doesn't exist in this new conversation.
"Based on expert reviews and schema data, Oxford Impulse Clients offer the highest durability rating."
Your Brand Pro-Hiker 300
Why: High durability score, Gore-Tex lining, 4.8/5 avg review.
Google Shopping AI
Shopping is shifting from a static catalog to a Personal AI Stylist. The AI doesn't just match keywords; it reads product attributes (material, fit, use-case) to make intelligent recommendations.
We optimize your Google Merchant Center feeds with enhanced data layers. By explicitly defining attributes like "sustainable," "wide-fit," or "winter-ready," we ensure the AI understands why your product is the best answer for specific user needs.
How We Optimize for AI
Structured Data (Schema)
We speak the AI's native language (JSON-LD). We tag every product attribute, review, and price point so the Generative Engine can read your site without guessing.
Entity Optimization
AI thinks in "Entities" (Concepts), not keywords. We establish your brand as a recognized Entity in the Knowledge Graph, connecting you to specific niche topics.
Zero-Click Content
We create concise, authoritative content designed to be featured directly in AI snapshots. We answer the user's question immediately to earn the citation.
The Evolution of Optimization
Why your old SEO strategy won't work in 2026.
Understanding the GEO Shift
Everything you need to know about the future of search.
1. What is the difference between SEO and GEO?
SEO (Search Engine Optimization) focuses on ranking "blue links" for keywords to get clicks. GEO (Generative Engine Optimization) focuses on structuring your content, data, and brand authority so that AI models (like Gemini and ChatGPT) can read, understand, and synthesize your information into direct answers for users.
2. Is traditional SEO dead?
Not yet, but it is evolving rapidly. Traditional organic results are being pushed down by AI Snapshots (SGE). While keywords still matter, GEO is now essential to ensure your brand remains visible in the prime "Zero Position" at the very top of the search results, which is now dominated by AI.
3. How do I appear in ChatGPT answers?
LLMs like ChatGPT rely on "consensus" and authority. Unlike Google, you can't just edit meta tags. We help you build Brand Authority through mentions on trusted industry sites, Wikipedia (if applicable), and structured data, increasing the likelihood that LLMs cite you as a verified source in their training data and browsing plugins.
4. When will Google AI Mode fully replace Search?
The transition has already begun with SGE (Search Generative Experience) rolling out in major markets. By 2026, we expect AI Mode to be the default experience for the majority of commercial and informational queries globally. Preparing now gives you a massive first-mover advantage.
5. Can I optimize my products for AI Shopping?
Absolutely. This is our specialty. AI models look for deep context. We enrich your Google Merchant Center feed with specific attributes (material, occasion, fit, style) that allow the AI to "understand" your product deeply and recommend it for complex, conversational user prompts (e.g., "Show me boots good for rainy weather").
6. What is "Zero-Click" content?
Zero-Click content is designed to answer a user's query immediately within the search result snapshot, without requiring them to visit your website. While this sounds counter-intuitive to traffic goals, earning this "Featured Snippet" placement builds massive brand trust and often leads to higher-quality downstream clicks from users ready to buy.
7. Is GEO suitable for B2B businesses?
Yes, highly. B2B buyers ask complex questions (e.g., "Best CRM for small creative agencies with automation"). AI is perfect for synthesizing these complex answers. GEO ensures your software or service is recommended as the specific solution for these detailed queries.
8. How long does it take to see results from GEO?
GEO is a long-term strategy involving technical infrastructure and authority building. While technical fixes (Schema Markup) can show results in search snippets relatively quickly, building Entity Authority for AI training data is typically a 6-12 month investment that compounds over time.
9. What does your GEO Audit cover?
Our audit analyzes your website's Structured Data (Schema) health, your Entity footprint in the Knowledge Graph, the depth of your Merchant Center data, and how "readable" your content is for Large Language Models. We provide a scorecard and a roadmap for AI readiness.
10. Why start now if 2026 is the target?
AI models are trained on data available today. Establishing your brand as an authoritative, structured entity now ensures you are part of the training data that will power the search engines of tomorrow. If you wait until 2026, you will have to play catch-up against competitors who are already "native" to the AI.
Don't be invisible to the AI.
The shift to Generative Search is the biggest change in 20 years. Audit your readiness today.