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Aylux

Case Study

Aylux: Doubling Leads via AI & CRO

How we transformed an outdated setup into a high-converting lead generation machine, leveraging precision tracking, Google and Meta Ads, and AI-ready infrastructure.

aylux.de
2X

Lead Generation (YoY)

+75%

Landing Page Conversion Rate

+35%

New Organic Customers in 60 Days

Direct Leads from ChatGPT

Aylux Logo

What We Did

Our end-to-end digital marketing, infrastructure, and lead generation operations.

Landing Page Design & CRO

We replaced the outdated, non-user-friendly landing page with a modern, high-performance design. The new content architecture focused entirely on a strictly optimized user journey designed to capture high-quality leads effectively.

Result: Landing Page Conversion Rate (CR) increased significantly by +75%.

Google Setup & Advanced Tracking

We seamlessly integrated Google Search Console, Merchant Center, GA4, Google Ads, and Google My Business to work in perfect harmony. By deploying technical tracking systems and safely integrating existing customer data via Customer Match, we drastically improved ad targeting precision.

Result: New organic customer rate jumped by +35% within the first 60 days of implementation.

Meta & TikTok Ecosystems

We established full integration across Meta, Facebook, Instagram, WhatsApp and TikTok. To combat post-iOS privacy updates, we deployed Server-Side Conversion API tracking, optimized product catalogs, and implemented advanced pixel event tracking for precise audience measurement.

Result: Social media impressions and interactions scaled exponentially.

Performance Marketing Campaigns

Leveraging the newly optimized landing page and robust server-side tracking, we launched highly targeted Google and Meta Ads. By feeding algorithms with high-quality, matched customer data, we maximized return on ad spend and dramatically scaled acquisition.

Result: Total Lead Generation doubled compared to the previous year.

Future-Proofing: AI Adaptation

We optimized Aylux for tomorrow's AI-driven search habits using enterprise-level Schema Mark-up and Google AI Mode architecture. This technical foundation positions the brand as a trusted source, helping generative AI recommend Aylux as the optimal solution partner.

Result: Following these implementations, Aylux began generating direct leads from ChatGPT.

The Next Success Story Could Be Yours.

We do not just drive traffic; we build measurable revenue and sustainable growth. Contact us to future-proof your digital presence.