Google ADS
Campaign Types We Master
We select the right mix of campaign types based on your specific business goals, not a "one size fits all" template.
Google Search Ads
Capture intent at the exact moment a user is looking for your solution. Search ads are the foundation of performance marketing.
Shopping & PMax Ads
For e-commerce, visuals are everything. Shopping ads put your product photo, price, and brand right at the top of Google.
YouTube Ads
Video allows you to tell a story and demonstrate your product in ways text cannot. YouTube is the second largest search engine in the world.
Display & Discovery
Reach 90% of internet users across millions of websites, news pages, and blogs.
How We Manage Your Account
A rigorous, data-driven cycle of improvement.
1. Audit
We analyze historical data to find wasted spend and missed opportunities.
2. Strategy
We build a campaign structure aligned with your profit margins and inventory.
3. Execution
We launch campaigns with precise tracking and attribution set up.
4. Optimization
Daily bid adjustments, keyword pruning, and creative testing to boost ROAS.
Google Ads FAQ
Everything you need to know about our management service.
1. How much should I spend on Google Ads?
There is no fixed minimum, but we recommend a budget that allows for sufficient data collection. For most businesses, starting with at least £1,000–£3,000/month in ad spend ensures we can test keywords and optimize effectively. We help you determine a budget based on your CPA goals.
2. How long does it take to see results?
Unlike SEO, Google Ads can generate traffic instantly. However, optimizing for a high Return on Ad Spend (ROAS) typically takes 1-3 months. The first month is about data gathering and "learning," while months 2 and 3 focus on refining bids and cutting wasted spend.
3. Do I own my ad account?
Yes, absolutely. We believe in total transparency. You retain full administrative ownership of your Google Ads account. If we ever part ways, you keep all the data, keywords, and campaign history we built.
4. Why are my ads not showing?
Common reasons include exhausted daily budget, low bid amounts, low Quality Score, or negative keyword conflicts. As part of our audit, we diagnose exactly why you are losing impression share and fix it immediately.
5. What is Quality Score and why does it matter?
Quality Score is Google's rating (1-10) of the relevance of your keywords and ads. A higher score leads to lower costs per click (CPC) and better ad positions. We focus heavily on improving ad relevance and landing page experience to boost this score.
6. Can you help with suspended accounts?
Yes. As a Google Partner, we have direct channels to support. While we cannot guarantee reinstatement (as it depends on the violation), we can audit your account for policy compliance and guide you through the appeal process professionally.
7. Do you handle creative assets (banners/videos)?
We provide guidance on what types of creatives perform best. For asset creation, we partner with top-tier design firms to produce high-converting banners and video ads if you do not have them in-house.
8. What metrics should I focus on?
Vanity metrics like "Impressions" and "Clicks" are secondary. We focus on ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and Conversion Rate. These are the numbers that actually impact your business growth.
9. What is the difference between Search and Display ads?
Search Ads capture demand (people searching for "buy red shoes"). Display Ads generate demand (showing a banner for red shoes on a news site). We use Search for conversions and Display for brand awareness and retargeting.
10. Why should I choose Oxford Impulse over doing it myself?
Google Ads is complex and easy to waste money on if settings aren't perfect. We bring years of data, industry benchmarks, beta features, and daily optimization expertise. You save money by avoiding costly mistakes and scaling what works faster.
Stop Wasting Your Ad Budget.
Let a certified Google Partner audit your account and find the hidden revenue you are missing.