How We Work
The Secret to Our Success:
The Holistic Approach
Our fundamental principle at Oxford Impulse is to look at digital marketing as a complete ecosystem.
Digital marketing is a whole. If you just build a website and immediately start running ads without a foundation, success is nearly impossible.
If all pillars—SEO, Conversion Rate Optimization, Data Tracking—are not established perfectly at the start, you cannot achieve sustainable results in the short, medium, or long term. We don't just fix one part; we engineer the entire machine.
How We Execute
We plan every step one by one to ensure success arrives efficiently and quickly.
Conducting Full Audit
We don't start blindly. We perform a deep-dive analysis of your current digital footprint, market position, and competitor landscape.
Close Contact
We align with your team to deeply understand your specific business goals, target audience nuances, and product USPs.
Strategic Planning
We create a comprehensive roadmap with short, medium, and long-term milestones, including transparent budgeting.
Foundation Setup
Before spending on ads, we secure the base: Website Speed, Technical SEO, Merchant Center feeds, and Pixel Tracking.
Execution
We launch your campaigns, activate email flows, and publish content. This is where strategy transforms into action.
Optimize & Scale
We continuously analyze real-time data to refine bids, improve creative, and scale what works, maximizing your ROAS.
A Global Network of Excellence
In addition to our core team of 6 full-time and 3 part-time experts in London, we collaborate with best-in-class partners to deliver specialized results.
Landing Page Design
Partners in UK & Canada (Top-tier UI/UX)
Organic Traffic (Backlinks)
2 Leading Partner Firms in the USA
Speed Optimization
Specialized Technical Partner
Process & Partnership FAQ
Everything you need to know about working with us.
1. Why do you require an audit before starting?
We believe in "Diagnosis before Prescription." Just as a doctor wouldn't prescribe medication without examining the patient, we cannot build a strategy without understanding your current data health, market position, and technical infrastructure. This ensures we don't waste your budget on guessing.
2. What does "Close Contact" actually mean?
It means no disappearing acts. You have direct access to the strategists working on your account, not just a middleman. We schedule regular check-ins to review performance, discuss new opportunities, and ensure our strategy remains aligned with your evolving business goals.
3. Do I own my data and ad accounts?
100% Yes. Transparency is our core value. You retain full administrative access and ownership of your Google Ads, Meta Ads, and Analytics accounts. We work within your ecosystem, so you never lose your historical data.
4. Can I hire you for just one service (e.g., only SEO)?
While we can focus on specific areas, we strongly recommend a holistic approach. Digital channels are interconnected; running ads to a site with poor SEO or slow speed is inefficient. We achieve the best results when we can optimize the entire ecosystem.
5. How do you handle budgeting?
We agree on budgets transparently upfront during the Strategic Planning phase. There are no hidden fees or surprise costs. We treat your budget as an investment portfolio, allocating funds to the channels yielding the highest return.
6. What if my website is slow or outdated?
This is part of our "Foundation Setup" step. We work with specialized technical partners to optimize your site speed (Core Web Vitals) before we launch campaigns. Driving paid traffic to a slow site is burning money, and we won't let you do that.
7. Do you outsource your work?
Your core strategy and management are handled by our in-house team in London. For highly specialized tasks (like complex coding or niche backlinking), we collaborate with our vetted global partners in the US and Canada to ensure you get world-class quality in every aspect.
8. How long until I see results?
Timelines vary by service. Paid Ads can generate traffic immediately, but optimization takes 1-3 months. SEO and Authority Building are long-term investments taking 6+ months. We set realistic expectations and milestones during our strategic planning phase.
9. What industries do you work with?
We have deep expertise in E-Commerce (DTC) and helping businesses expand into international markets (UK, US, Europe). If you are looking to scale online sales or enter new territories, our methodology is designed specifically for you.
10. Why is "Investment Mindset" important?
Digital marketing is not a quick fix; it's a compounding asset. Clients who view it as an expense often pull out before the strategy matures. Clients who view it as an investment understand that building a solid foundation leads to exponential growth over time.
Ready to Build Your Ecosystem?
Partner with an agency that views your success as a long-term investment.