Google now reports how often your pages appear in AI Overviews and AI Mode. Here's how to find that report, read it properly and see what it can't tell...
A routine Google Merchant Center audit, in the order that makes sense. Six areas to check, what a bad result looks like and what to fix first.
An agency says it's a Google Partner. Here's how to check that claim in a few minutes, what the badge covers, and what to ask before you sign.
Google says there's no special optimisation for Google AI Mode. Here's what its documentation asks of you, what it tells you to ignore, and where outside claims are unproven.
Merchant Center uses three labels for problems, and they don't carry the same weight. Here's what each one means, how to request a review and a sensible order for...
Reports describe a Search Console-style tool for businesses inside ChatGPT. OpenAI hasn't confirmed it, so here's what's actually been said and what you can sensibly do now.
