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Best Grocery

Case Study

Best Grocery: Growth Through Data & AI

The transformation story from an outdated, non-user-friendly infrastructure into a fully optimized, AI-ready, and record-breaking modern e-commerce machine.

bestgrocery.co.uk
+279%

Conversion Rate (CR) Increase

2X

New Organic Customers in 60 Days

+30%

Increase in AOV and Overall Sales

Direct Sales from ChatGPT

Best Grocery Logo

What We Did

Our end-to-end digital marketing and infrastructure operations that drove success.

Website Design & CRO

We completely revamped the outdated, non-user-friendly website into a modern, conversion-optimized e-commerce machine. By designing custom product pages with intelligent Upsell funnels, we encouraged multiple purchases per user to drastically increase the Average Order Value (AOV).

Result: Conversion Rate (CR) saw an incredible increase of +279%.

Google Ecosystem & Merchant Center

We seamlessly integrated Google Search Console, Analytics 4, and Google Ads. By building a high-quality data bridge via Merchant Center and activating features like Automated Discounts, Free Local Listings, and Dynamic Remarketing, we maximized the overall Shop Quality score.

Result: Immediately after implementation, new organic customer acquisition doubled within 60 days.

Meta & TikTok Social Commerce

To combat post-iOS privacy updates, we deployed Server-Side (Conversion API) tracking and advanced pixel setups across Meta and TikTok. We synchronized fully shoppable product catalogs to drive targeted social engagement and scale acquisitions profitably.

Result: Social media impressions and purchases scaled exponentially through smart targeting.

Customer Retention: Klaviyo Automations

We built a direct bridge to customers through Klaviyo, utilizing behavioral data to design custom Welcome Series, Abandoned Cart Recovery, and Loyalty flows. This hyper-segmentation turned email into the highest-ROI retention channel.

Result: General Sales and AOV increased by 30% immediately after Klaviyo setup.

Future-Proofing: AI Adaptation

We implemented enterprise-level Schema Mark-up to establish Best Grocery as an authoritative data source for AI assistants such as ChatGPT and Gemini. We optimized the content architecture specifically so generative engines would recommend the brand directly.

Result: Following these implementations, the website started receiving direct sales from ChatGPT.

The Next Success Story Could Be Yours.

We do not just drive traffic; we build measurable revenue and sustainable growth. Contact us to future-proof your digital presence.