Explained
What Is the Google Merchant Center Business Agent?
Business Agent lets shoppers chat with your brand on Google Search. Here is who can customise it, what is coming and what is still an alpha.
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Showing 1–12 of 43 guides
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What Are the Alternatives to Google Merchant Center?
Other platforms take product feeds too, and they work alongside Merchant Center. Here is what Microsoft, Meta, TikTok and Pinterest take as a feed.
Step-by-step
How to Manage Client Accounts With Google Merchant Center for Agencies
Manage client feeds with a user invite or Merchant Center for Agencies. Here is how to pick a route, set it up and keep clients in control.
Explained
What Is Local Inventory in Google Merchant Center?
Local inventory shows shoppers what your shop has in stock. See how free local listings differ from local inventory ads and what you need to set up.
Step-by-step
How to Set Up Product Ratings and Store Ratings in Google Merchant Center
Product Ratings and store ratings are separate programmes with different requirements. Here is how to check eligibility and send your reviews to Google.
Step-by-step
How to Set Up Promotions in Google Merchant Center
Turn on Promotions, fill in Google's fields, avoid the policy traps and submit in time for a possible Special offer link on Google Shopping.
Fix
How to Delete Products or Fix Duplicates in Google Merchant Center
Deleted a product in Merchant Center and it came back? Here's how to remove it properly, clear a data source and fix the two duplicate issues.
Step-by-step
How to Use Supplemental Feeds in Google Merchant Center
A supplemental feed lets you fix or add product details without touching your main feed. Here's how to set one up and how matching works.
Explained
What Is the Google Merchant API and Has It Replaced the Content API?
Seen a Content API for Shopping warning or an email about the Merchant API? Here's what it means and whether you need to do anything.
Explained
What Happened to Merchant Center Next?
Google dropped the Next label in July 2026. Here is what Merchant Center Next was, what changed in the menus and what you need to do.
Step-by-step
How to Use Custom Labels in Google Merchant Center
Custom labels let you group products by margin, season or sales speed, then bid and report on each group. Here's how to set them up in Merchant Center.
Explained
How Does Google Merchant Center Work With Performance Max?
Merchant Center holds your products and Performance Max decides where they show. See how the two connect and what you control.
Step-by-step
How to Add Products to Google Merchant Center With Google Sheets
Here's how to add products to Merchant Center from a Google Sheet, set the sync schedule and decide when to move to a TSV or XML file.
Explained
Do You Need Google Merchant Center?
If you sell physical products, Merchant Center may suit you. Services, tickets and other unsupported items are not allowed. Here is how to decide.
Step-by-step
How to Set Up Free Listings in Google Merchant Center
A short route from account to visible: check the setting, provide your product data and fix issues. Here's what to expect from free listings.
Explained
What Product Attributes Does Google Merchant Center Require?
Google labels product attributes Required, It depends or Optional. See the seven that every product needs and the apparel and shipping exceptions.
Step-by-step
How to Write Product Titles for Google Merchant Center
A step-by-step guide to product titles that follow Google's rules: up to 150 characters, the key details in the first 70 and no promo text or all caps.
Step-by-step
How to Log In to Google Merchant Center and Find Your Merchant ID
Can't find the Google Merchant Center login or the ID a tool asks for? Sign in, find the right account ID and avoid the payments Merchant ID mix-up.
Fix
How to Get Your Products Approved in Google Merchant Center
Waiting on a first review, or staring at Not approved? Here's what Google checks, how long it can take and how to fix and re-submit your products.
Fix
How to Fix a Suspended Google Merchant Center Account
An ordered fix list for store owners with a suspended Merchant Center account: what to check first, how to request a review and what to avoid.
Explained
The Complete Guide to Google Merchant Center
A plain-English tour of how Google Merchant Center fits together, from setup and product data to statuses and policy risks.
Explained
Does Google Merchant Center Allow Dropshipping? What Gets Stores Suspended
Google's Merchant Center pages don't name dropshipping. What risks suspension is what a store tells shoppers about location, delivery and returns.
Explained
Can You Sell Digital Products or Services on Google Merchant Center?
Google Merchant Center has no blanket digital ban, but specific rules exclude services, eBooks in Shopping ads and most recurring subscriptions.
Explained
What Is a Google Merchant Center Advanced Account and Do You Need One?
An advanced account nests sub-accounts under a multi-client account. Google says most don't need one, but marketplaces and multi-country retailers might.
Explained
What Is a Comparison Shopping Service (CSS) in Google Merchant Center?
In 21 European countries you can't run Shopping ads without a Comparison Shopping Service. Here's what a CSS does, how it charges and how to choose one.
Compare
Google Merchant Center vs Google Business Profile: What’s the Difference?
Google Business Profile shows your business on Maps and Search. Google Merchant Center shows your products. Here's who needs which and when to link them.
Compare
What’s the Difference Between Google Merchant Center and Google Ads?
Merchant Center holds your product data and Google Ads pays to promote it. Here's what each does, what's free and how Shopping and Performance Max fit in.
Step-by-step
How to Contact Google Merchant Center Support
Products disapproved, can't sign in or something stopped working? Here's how to contact Google Merchant Center support and what to check before you ask.
Explained
What Does “Limited” Mean in Google Merchant Center?
A Limited product is still showing on Google, but not everywhere. Here's how to find where it's held back in Merchant Center and how to fix it.
Explained
What Are the Google Merchant Center Image Requirements?
Google Merchant Center moves to a 500 x 500 pixel image minimum in 2027. Here are the current limits, the new rule, what's banned and how to prepare.
Explained
What Is a GTIN? GTIN, MPN and identifier_exists Explained
Merchant Center is flagging missing identifiers? Here's what a GTIN is, how MPN, brand and identifier_exists work and what to submit for each product.
Step-by-step
Beginner’s Guide to Google Merchant Center Product Feeds
Google Merchant Center feeds are now called data sources. Learn how to add products, which attributes are required and how to keep your data fresh.
Step-by-step
How to Set Up Shipping and Returns in Google Merchant Center
A step-by-step guide to adding shipping policies, delivery times and return policies in Google Merchant Center and keeping them consistent with your site.
Step-by-step
How to Add Users and Give Access in Google Merchant Center
Giving a colleague, freelancer or agency access to Merchant Center? Here's how to pick the right level, add or remove people and keep verification safe.
Step-by-step
How to Link Google Merchant Center to Google Ads
Your campaigns can't see your Merchant Center products yet. Here's how to link the accounts from either side, approve the request and unlink if needed.
Step-by-step
How to Complete Google Merchant Center Identity Verification
Merchant Center has asked you to verify your identity or your business. Here's how to get the documents right first time and avoid failed attempts.
Step-by-step
How to Verify and Claim Your Website in Google Merchant Center
Verify and claim are two separate steps in Google Merchant Center, and most failures come from mixing them up. Here's how to do both and fix what breaks.
Step-by-step
How to Connect Google Merchant Center to WooCommerce
Install Google for WooCommerce, link your accounts, set shipping and read feed statuses. Then see where the plugin overwrites Merchant Center settings.
Step-by-step
How to Connect Google Merchant Center to Shopify Step by Step
Meet the store requirements before you install the Google & YouTube app, then link Merchant Center, check sync status and fix common errors.
Step-by-step
How to Set Up Google Merchant Center Step by Step
A practical setup order for new Google Merchant Center accounts, from sign-up to the first product review, that avoids common week-one problems.
Explained
Is Google Merchant Center free? What you actually pay for
The Merchant Center account and free listings cost nothing. Shopping ads and Performance Max are where you pay. Here's how it works, including CSS fees.
Fix
How to fix products not showing on Google Shopping
Products not showing on Google Shopping? Diagnose the cause in Merchant Center first, then fix it in the right order.
Fix
How to Fix Google Merchant Center Misrepresentation Error
A Google Merchant Center misrepresentation suspension feels vague, but it usually comes down to a few fixable trust signals. Here is how to find the cause, fix it and request a review.
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